Sometimes it can be difficult to put exactly what you need changed into words. Here's some tips and tricks to communicating with designers effectively!
1. Be specific!
Graphic designers want to make your vision become reality! Unfortunately, we can't read your mind and imagination. That's why it's necessary to be specific! Instead of...
"The design feels dull."
Say....
"Can we add some more color to this, like our brand's light blue and red? I also don't feel like the font is fun enough - maybe something with some curves to it."
2. Share your inspiration/examples!
Sometimes words won't cut it. If you've seen a great piece that you love (maybe through a quick Google search or something you've taken a photo of before), share it with your designer! A picture is worth a thousand words, oftentimes even more, when it comes to graphic design.
3. Mention the positive aspects!
The positives are just as important as the negatives. Mentioning what you like about the design gives the designer a heads up on what's going well, which may be vital in understanding what you don't like about your design.
4. Say "Why"!
It takes a bit more time to say why, of course - but it's important! Instead of...
"I don't like the image in this section."
Say...
"I don't like the image in this section because it doesn't really match our brand image. Can we pick something more professional, like an office setting? Or the photo I've attached?"
5. Timely feedback!
Your designer (hopefully) is prompt with their revisions and communication. Try your best to do the same, we know life happens! But when it comes to meeting your deadlines, it can be difficult to stay on target when it takes multiple days to hear back.
6. Be kind.
Your designer wants to nail this for you! As with every kind of work out there, it's not always nailed on the first, second or even sometimes the third try. Most designers are willing to work within reason to communicate and revise their work for you - but just like you're less likely to work with a rude designer, they're less likely to work with a rude client.
7. Ask questions!
It's good to be curious! If your designer has done something that you're not sure about, ask! Maybe it has to do with alignment, or a graphic design "rule" that your designer knows about and has implemented for you.
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